CASE STUDY
LANCOME
CHALLENGE
Lancome wished to drive awareness of their 'Gift with purchases' promotional offer which was only available at Clerys and House of Fraiser Ireland. As well as awareness and engagement, they also aimed to boost sales for the offer.
OBJECTIVES
- Sales
- Awareness
- Engagement
- In-store traffic
iMOBMEDIA STRATEGY
Our LBM platform's algorithm and its geo-targeting enabled Lancome to execute their campaign effectively and reach the most relevant audience at the Right time, close to the point of purchase. We geofenced both Cleary's and House of Frasier's retail locations over the period of the campaign to target women over the age of 18. The messages were sent out to coincide with the opening hours of both stores, allowing for immediate purchase.
RESULTS
Over the course of the Location-based marketing campaign for Lancome, there was a 65% recall on the messages sent. This shows that there was awareness created of Lancome's offer for both retail stores. Of those who received the message 50% either purchased or considered purchasing as a result.
KEY TAKEAWAY
Lancome effectively used real-time direct SMS marketing through iMOBMEDIA LBM solution. By identifying the specific audience Lancome ran the campaign, which led to 65% ad recall and 50% either purchased or considered purchasing as a result.
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