NEWS

iMOBMEDIA TEAMS UP WITH PINSIGHT MEDIA TO PROVIDE DATA-DRIVEN ADVERTISING SOLUTIONS FOR MOBILE OPERATORS IN EUROPE, MIDDLE EAST, AFRICA AND ASIA


22 February 2017

iMOBMEDIA announced today it has teamed up with Pinsight Media to advance data monetization and insights-driven advertising for global mobile operators.

The relationship will provide mobile operators and publishers throughout EMEA and Asia with new solutions to drive advertising revenue by combining powerful analytics and first-party data to create targeted audiences.

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"These new data-driven mobile advertising solutions offer an important diversification strategy for mobile operators and publishers as they look to make use of existing assets such as audience reach, inventory and data," said Philip Comerford, CEO of iMOBMEDIA. "We are excited to team up with Pinsight Media to bring the expertise and products to help simplify that process for our customers throughout the EMEA and Asia."

Pinsight's expertise in mobile intelligence and audience insights, as well as its industry-leading platform for Data Management and Digital Advertising, will allow iMOBMEDIA customers to gain a deeper understanding of their target audience. The collaboration brings:

  • A suite of app discovery and on-device content products, including the Elevate On-Device Monetization Platform
  • Data Management Platforms and Data Science Services
  • Big Data Services and Programmatic Ad Technology
"This relationship is important step in expanding on-device monetization and big data strategies for mobile operators needed to jumpstart growth at a global level," said Kevin McGinnis, CEO of Pinsight Media. "We've had great success in the U.S. and look forward to working with iMOBMEDIA to expand in other regions."

These solutions will help operators and publishers manage millions of mobile user profiles, as well as deliver targeted audiences and ad campaigns. These insights help inform brand media strategies, and have the potential to create new revenue opportunities for mobile operators in the mobile advertising ecosystem.

For more information, visit iMOBMEDIA at the IRELAND Pavilion, Hall 7, stand 7F70 at Mobile World Congress Barcelona, Feb. 27th - March 2nd or email iMOBMEDIA at talk2us@imobmedia.net.

Enterprise Ireland is once again hosting the Ireland Pavilion Stand at MWC.


"iMOBMEDIA is a showcase Enterprise Ireland client firm and leading mobile advertising solutions provider," said Leo McAdams, Divisional Manager ICT and International Traded Services of Enterprise Ireland. "I am sure that this collaboration with Pinsight Media will open further global growth opportunities for the iMOBMEDIA"

About iMOBMEDIA
iMOBMEDIA, an Enterprise Ireland client company, delivers strategic solutions to mobile operators and provides data-driven mobile advertising solutions for publishers and mobile operators globally. iMobMedia's platform enables mobile operators to leverage the customer's location profile data to generate new revenue streams from brands, agencies and retailers. Our mobile advertising solutions include a rich media and location based advertising platform. Office locations: Dublin (HQ), London, Dubai and Johannesburg.

About Pinsight Media
Pinsight Media is a leading mobile data and brand intelligence company. Pinsight works directly with marketers to fuel intelligent brand decisions by providing actionable insights about their target customers. The Pinsight Media Data Management Platform (DMP) ingests over 60 terabytes of data daily from more than 30 unique sources across 65 million devices. Its data science experts use a proprietary method to combine verified, first-party data with mobile web, app and location data to understand the persistent behaviors of those with the highest propensity to engage. This helps maximize spend, minimize waste and refine marketing messages. For more information, visit www.pinsightmedia.com. Media Contacts: Mary Sloss, Pinsight Media, +1 816-922-9749, msloss@pinsightmedia.com and Brendan Conway, iMOBMEDIA, +353 86 173 3446, brendan.conway@imobmedia.net



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